Certification Tiers
Three tiers, one workforce-aligned standard.
AI Aware is free. AI Aligned and AI Ambassador are both $2,750 per year. AWG runs the assessment, the credential, and the partner network — vetted partners deliver the implementation work.
What's included
Deliverables at every level.
Each tier includes everything in the previous one, plus the additions below.
AI Aware
FREEEntry tier. Complete the three-step assessment, name your AI Steward, get listed in the public Aware roster.
AI Aligned
$2,750 / yearCommitment tier. Sign the AI Aligned Commitment, complete a workforce-aligned initiative, earn the on-chain credential.
Everything in AI Aware, plus:
Score gate has three bands: floor (cannot certify), mid-band (provisional certification with action plan), pass (certified outright).
AI Ambassador
Public Advocate$2,750 / yearSame price as Aligned, deeper commitment. Public AI pledge, featured directory placement, deeper monitoring, active grants coordination, internal + external literacy sessions.
Everything in AI Aligned, plus:
What AWG does directly
Two AWG-delivered services bundled into your certification.
Implementation work happens with vetted partners. These two services stay with AWG — they're part of the certification fee.
Continuous Monitoring
Annual engagement that turns your data into specific, actionable recommendations — where you've moved, what's working, what to invest in next. The credential renewal rides on the back of it; the value is the insight.
- › Movement signal across the three pillars (year-over-year deltas)
- › Anonymized peer benchmarking by industry + region
- › 3-5 specific next-step recommendations grounded in the data
- › Visual-forward Annual Insight Report (PDF) within 14 days
Bundled into the $2,750/yr Aligned and Ambassador certification fee. Ambassador includes a mandatory mid-year check-in.
Grants & Incentives
AWG identifies federal and state grants, incentives, and credits that match your profile and surfaces them in your account. For Ambassador SMBs we go further — hand-picked opportunities and active coordination.
- › Automated identification feed (Aligned + Ambassador, bundled)
- › Active coordination on hand-picked opportunities (Ambassador, bundled)
- › Hands-on application + advocacy support (hourly add-on)
Identification is bundled into the certification fee. Hands-on application support is billed hourly.
Ready to start?
Take the free assessment, then talk to AWG about your results and getting matched with a vetted partner.