AWG Partner Network
We set the standard. Vetted partners deliver the work.
AWG endorses two tiers of consulting firms, Certified Providers and Strategic Partners, who are accountable to the AWG workforce-aligned framework on every engagement they take from us. Implementation, AI integration, automation, workforce transition support: all of that happens through this network, not through AWG.
See the benefits and commitments at each tierWhy partner with AWG
Endorsement is credibility. Not just a listing.
AWG sells the rubric, the credential, and the introductions — never the implementation. That separation is the point: the platform that refers you never competes for the work, so your engagement is yours alone. See why AWG stays independent.
For an AWG partner, that means warm introductions to businesses that already know their gaps, and a framework your clients can trust you against. Your credibility, backed by AWG.
How it works
Get vetted once. Get matched again and again.
01
Apply and get vetted
Tell us about your practice. We review every applicant against the AWG standard — conduct, disclosure, security, and workforce practices — before endorsing.
02
Meet the AWG standard
Once endorsed, you’re recognized as an AWG partner and held to a framework businesses can trust. Your credibility, backed by AWG.
03
Get matched with SMBs
We introduce you to businesses whose assessments fit your expertise: warm, scoped leads, not cold outreach. You see the opportunity before you commit.
04
Deliver against the framework
Run the engagement using the AWG methodology, with a workforce-impact disclosure on recommendations that affect roles. Outcomes report back to AWG.
Two endorsement tiers
Start Certified. Grow into Strategic.
Certified Provider
$2,250 / year
+ 7% fee on AWG-sourced engagements
Standard tier. The entry point to the network.
- Recognized as an AWG Certified Provider
- Eligible for partner introductions after the Strategic-only window expires
- Held to (and credentialed against) the AWG standard
Strategic Partner
$4,250 / year
+ 3% fee on AWG-sourced engagements
Premium tier. Everything in Certified, plus:
- Featured partner placement and visibility
- Exclusive first look on opportunities (24–48 hr window)
- Co-marketing with AWG
- Higher AWG confidence weighting on introductions
The standard you’re held to
What endorsement actually means.
Endorsed status is a privilege, not a commercial badge. Every partner agrees to a defined standard of practice on every engagement: the same commitments that make AWG endorsement worth something to your clients.
Act in the client’s best interest
The primary obligation on every engagement is to the client, not to any vendor, referral source, or commercial partner.
No deceptive AI claims
No overstating accuracy, capability, or maturity. No presenting aspirational vendor claims as proven outcomes.
Name the workforce impact
Identify workforce impacts on every substantive engagement, distinguish automation from augmentation, and surface reskilling and transition options.
Disclose relationships and risks
Disclose vendor relationships and financial incentives, flag data and security risks, and recommend human oversight where it matters.
Partner FAQ
Questions before you apply.
Do I need to be certified before applying?
No. The Certified Provider application is the starting point. You apply directly. Strategic Partner is the higher tier and expects active Certified Provider status first.
How are leads generated?
SMBs complete the AWG assessment, so they already know where they stand and what they need. We match them to partners whose expertise, industry, and region fit, then introduce you. These are scoped, warm leads, not cold lists.
What is the first-look window?
Strategic Partners get an exclusive first look at each opportunity for roughly 24–48 hours. Certified Providers become eligible for the same introductions after that window expires.
How long does the application take?
The application covers your firm profile, primary contacts, eligibility attestations, disclosure and insurance details, and references. AWG reviews every application on its merits and follows up within ten business days.
Will AWG compete with me for implementation work?
No. AWG is a public-benefit corporation that only sells the rubric, the credential, and the introductions. Implementation revenue flows to vetted partners, not to AWG, so we’re never bidding against you.
Looking to confirm a firm's status? Enter its certificate ID at withawg.com/verify.
Founding Partner program
Apply to become an AWG Founding Partner
AWG is inviting a small initial group of consultants, agencies, and implementation firms to help establish the standard for responsible AI adoption among small and mid-sized businesses.
Apply for Founding Partner ConsiderationReady to get endorsed?
Apply to become an AWG Partner, or talk to us first to see if it's a fit. AWG reviews every application on its merits and follows up within ten business days.
Already an AWG Partner aiming higher? Apply for Strategic Partner status.
Benefits & commitments
What you commit to, and what you get back.
Every tier is a clear exchange. Here is exactly what each one asks of you and what it gives you in return.
Start free with AI Aware, then deepen your commitment as it makes sense. Each tier below lists exactly what you take on and what you receive.
AI Aware
FreeYour commitments
- Complete 3 free AI assessments (Environmental Impact, Leadership Awareness, Organizational Readiness)
- Name an executive as AI Steward
- Adopt an AI Use Policy
- Attend the free executive training session and Q&A (live, virtual by AWG)
- Employee communication
Your benefits
- Publicly displayable AI Aware certification badge
- Tools and templates (AI policies, communications, AI inventory, etc.)
- Executive training session and Q&A (live, virtual by AWG)
- Industry-specific AI newsletter
AI Aligned
$1,500 / yrYour commitments
- AI Use Disclosure Report
- Encourage employees to attend free AI awareness training (live, virtual by AWG)
- Promote AWG to vendors and clients
- Basic Workforce Impact Plan
Your benefits
- Publicly displayable AI Aligned certification badge
- AI awareness training for employees (live, virtual by AWG)
- Access to a searchable, filterable database of government and industry grants, discounts, and incentives
AI Ambassador
$1,500 / yrYour commitments
- Alignment Dividend Fund (6-month planning, then implementation)
- Prefer vendors and partnerships with AWG certification
Your benefits
- Publicly displayable AI Ambassador certification badge
- AWG support applying for government and industry grants, discounts, and incentives